Brian Pocknee joined The Dairy Group in September 2008, following a successful career of 28 years working for ADAS across the Midlands and the North. Brian is nationally known for his dairy husbandry, milking technology and animal welfare consultancy. During his ADAS career Brian provided policy advice to Defra on dairy welfare issues and organised and delivered many of the dairy campaigns on behalf of Defra. In addition to consultancy to farmers and veterinary surgeons he also acts as an expert witness for both Claimants and Defendants in all areas relating to dairy husbandry and animal welfare.
Brian is editor and joint organiser of the British Mastitis and Cattle Lameness Conferences and is Chairman of the Teat Health Committee of the US based National Mastitis Council.